Good day, everyone.

 Just made work about segmentation in marketing. Never had that subject before but now i am very interested to study this field. So, what is it segmentation?

Marketing segmentation is the first step in defining and selecting a target market to pursue. Basically, market segmentation is the process of splitting an overall market into two or more groups of consumers. Each group (or market segment) should be similar in terms of certain characteristics or product needs.

Four basic factors that affect market segmentation are

1.      Clear identification of the segment,

2.      Measurability of its effective size,

3.      Its accessibility through promotional efforts, and

4.      Its appropriateness to the policies and recourses of the company. 

Marketing segmentation and targeting are particular important for finding customers that are the best match for a business products and services. It is not feasible to go after all customers, because customers have different wants, needs and tastes. Some customers want to be style leaders. They will always buy certain styles and usually pay a high price for them. Other customers are bargain shoppers. They try to find the lowest price. Obviously, a company would have difficulty targeting both of these market segments simultaneously with one type of product. For example, a company with premium products would not appeal to bargain shoppers.

• “Market segmentation is the process of splitting customers, or potential customers, in a market into different groups, or segments, within which customers share a similar level of interest in the same, or comparable, set of needs satisfied by a distinct marketing proposition”  (McDonald, Dunbar 2004)

I hope you get an idea about segmentation. I found it very useful. It will help me to systemize people who potentionally can be custemers of particular product.

Thank you to be here, CHAO)

Hey everyone. This is my first time here in blog. Never did notes about smth, but we will see how it works.
So, my first post is going to be about research i have made. It was kind of analysis about how ofthen people use an internet for making purchase and stuff. I compared 2 countries. First is my native- Russia and second is a Portugal where now i am living. 
Had you ever bought smth online? I am sure that YES. We are very busy people in this modern centure and sometimes do not want to waste  time in supermarkets malls and so on...We can compare prices and find our best product at home in frount of computer. But interesting thing that your preferences depends not only on you but mostly from your location. I mean that in some countries it is popular to use internet for one reason in another country it is not. So about buying online . I found out very interesting tool- GOOGLE analitik and it helped me in this research.First thing is- people in Russia prefer to buy online more than Portuguese people.  The same amount of people in Portugal and Russia use a phone to buy something. I sow different statistic about buying online 33 and 42 percent in Portugal and Russia.