Web Design, Web Promotion, Web Performance. The main target of the post is to introduce explore web creation and web advertising.  Our question are How to create good websites, how to advertise it in the internet. So, I will start from theory and after go into questions. The paper should introduce the importance of understanding for what people use websites. Besides that it should bring the general overview about the advertising in internet. After at the end I am going to analyze webpage from Tourism Department. And at the end of my work I will show analysis from blog that I have made. How to advertise websites on the internet? 3.1 Blogging and guest blogging Offering free, original content on your site can help bring new visitors and set you apart from the competition. 3.2 Email marketing Email marketing is a great tool because most people need to be engaged multiple times before they buy. 3.3 Word of mouth (forums/Facebook fan pages, etc.) When you’re looking for a new restaurant in a neighboring, you probably search online to discover the best rated and reviewed options. These sources are key for driving traffic for your webpage. Focus on connections with your followers in order to get positive reviews and recommendations. You can also participate in related forums or comment on blog posts in order to plug your company without coming off as too promotional 3. Pay per click (PPC) Use PPC advertising to carry in traffic to your web. You pay money for every click your ad gets in the search engine, and your final goal of the click is to change that user in order to observe a return on investment.  4. Retargeting  Using this  advertising helps to attain guests who leave without change — which is about 98 percent of all your traffic — and makes retargeting a valuable strategy in getting those visitors to come back and convert. 5. Facebook Facebook allows for some hyper-targeted advertising. You can reach any group. If you know the audience that you are trying to target – Facebook makes a great network to try. Like Google, you can set your financial plan to as high or as low as you’d like. Facebook has 2 products – the ads you see on the side bar of the newsfeed, and promoted posts – which are just posts that you pay to come into view in user’s newsfeeds. Difference between Push & Pull Marketing 4.1Push Marketing Push marketing is a promotional strategy where businesses effort to get products to the consumers. The idea is that marketers attempt to push their products at customers. Example of Push Marketing Trade show promotions to encourage retailer demand Straight selling to customers in showrooms or face to face Cooperation with retailers to stock your product Packaging design to encourage purchase Point of sale displays 4.2Pull Marketing Pull Marketing takes the opposite approach. The goal of pull marketing is to get the customers to come to you; marketers are attempting to pull customers in.  Example of Pull Marketing Advertising and mass media promotion Customer relationship management Sales promotions and discounts (Tanya Robertson) (Tuffaha, 2013)

Good day, everyone.

 Just made work about segmentation in marketing. Never had that subject before but now i am very interested to study this field. So, what is it segmentation?

Marketing segmentation is the first step in defining and selecting a target market to pursue. Basically, market segmentation is the process of splitting an overall market into two or more groups of consumers. Each group (or market segment) should be similar in terms of certain characteristics or product needs.

Four basic factors that affect market segmentation are

1.      Clear identification of the segment,

2.      Measurability of its effective size,

3.      Its accessibility through promotional efforts, and

4.      Its appropriateness to the policies and recourses of the company. 

Marketing segmentation and targeting are particular important for finding customers that are the best match for a business products and services. It is not feasible to go after all customers, because customers have different wants, needs and tastes. Some customers want to be style leaders. They will always buy certain styles and usually pay a high price for them. Other customers are bargain shoppers. They try to find the lowest price. Obviously, a company would have difficulty targeting both of these market segments simultaneously with one type of product. For example, a company with premium products would not appeal to bargain shoppers.

• “Market segmentation is the process of splitting customers, or potential customers, in a market into different groups, or segments, within which customers share a similar level of interest in the same, or comparable, set of needs satisfied by a distinct marketing proposition”  (McDonald, Dunbar 2004)

I hope you get an idea about segmentation. I found it very useful. It will help me to systemize people who potentionally can be custemers of particular product.

Thank you to be here, CHAO)

Hey everyone. This is my first time here in blog. Never did notes about smth, but we will see how it works.
So, my first post is going to be about research i have made. It was kind of analysis about how ofthen people use an internet for making purchase and stuff. I compared 2 countries. First is my native- Russia and second is a Portugal where now i am living. 
Had you ever bought smth online? I am sure that YES. We are very busy people in this modern centure and sometimes do not want to waste  time in supermarkets malls and so on...We can compare prices and find our best product at home in frount of computer. But interesting thing that your preferences depends not only on you but mostly from your location. I mean that in some countries it is popular to use internet for one reason in another country it is not. So about buying online . I found out very interesting tool- GOOGLE analitik and it helped me in this research.First thing is- people in Russia prefer to buy online more than Portuguese people.  The same amount of people in Portugal and Russia use a phone to buy something. I sow different statistic about buying online 33 and 42 percent in Portugal and Russia.